Lead flow / AUTOMATION 01

Lead-to-Rep in 5 Minutes

Enrich, qualify and route every inbound lead automatically.

The automation

What it does

  • Captures every new demo, contact or landing-page submission.
  • Validates the lead's email address and phone number.
  • Enriches the contact, company, industry, location and employee count.
  • Checks the CRM for existing contacts, companies and open opportunities.
  • Scores the lead using your agreed fit and qualification criteria.
  • Assigns the correct salesperson using territory, segment or round-robin rules.
  • Creates the CRM task and sends an immediate sales alert.
  • Escalates or reassigns leads that are not contacted within the SLA.
Workflow

Ordered steps

  1. Validate
  2. Enrich
  3. Score
  4. Assign
  5. Alert
  6. Escalate
Economics

Cost and timing

Setup
₹50K–₹1L
Running cost
₹5K–₹10K/month
Implementation
5–10 days
Complexity
Medium
Primary metric
Response time
Qualification

Best fit

Teams receiving 50+ inbound leads each month.

Check first

Usually not worthwhile below 20 leads/month.

Tools

Supported stack

HubSpotZohoFreshsalesSalesforcePipedriveSlackTeamsn8nMakeZapier
FAQs

Common questions

What does this automation replace?

It replaces manual lead checking, enrichment, assignment and first-response reminders for inbound sales teams.

When is it a good fit?

It is strongest when inbound volume is high enough that slow routing or missed follow-up is already costing sales time.

NEXT STEP

Check whether this flow is worth building first.

We confirm volume, tools, edge cases and monthly running cost before recommending the build.

Request a fit check